Privacy Policy
Welcome to "Mithila Couture" (“we,” “our,” “us”).
We respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, store, and protect your data when you visit or make a purchase on https://mithilacouture.zohoecommerce.in (the “Website”).
By accessing or using our Website, you consent to the terms of this Privacy Policy and our use of your information as described below.
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1. Legal Compliance
This Privacy Policy is prepared in accordance with:
The Digital Personal Data Protection Act, 2023 (DPDP Act)
The Information Technology Act, 2000, and
The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
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2. Information We Collect
We collect information necessary to provide our services, process your orders, and improve your shopping experience.
A. Personal Information
We may collect the following details:
Full Name
Email Address
Mobile Number
Shipping and Billing Address
Payment Information (processed securely through third-party payment gateways)
Purchase History and Preferences
Account Login Information (if registered)
B. Non-Personal Information
We may also collect:
Device details (mobile, desktop, etc.)
Browser type and version
IP address
Cookies and tracking data
Website usage patterns and analytics
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3. Purpose of Data Collection
We collect and process your data for the following lawful purposes:
To process and deliver your orders
To communicate updates, offers, and transactional messages
To provide customer support and resolve issues
To personalize and improve your browsing experience
To prevent fraud, misuse, or illegal activity
To comply with legal and tax obligations
We do not collect or process your personal data beyond what is necessary for the purposes stated above.
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4. Consent and User Rights
Under the DPDP Act, 2023, you have the following rights:
A. Right to Consent
We will only collect and process your personal data after obtaining your explicit consent at the time of:
Account registration
Checkout or order placement
Subscription to newsletters or marketing messages
You may withdraw your consent at any time by writing to us at triveni@mithilacouture.com.
B. Right to Access and Correction
You can request access to your data and ask us to correct inaccuracies or incomplete details.
C. Right to Erasure
You can request deletion of your personal data, subject to our legal and transactional obligations.
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5. Cookies and Tracking Technologies
We use cookies and similar tools to:
Remember your preferences
Enable secure logins
Analyze site performance
Provide relevant product recommendations
You can manage or disable cookies through your browser settings. However, disabling them may limit some features of our Website.
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6. Data Sharing and Disclosure
We do not sell or rent your personal information.
However, we may share your data with:
Service Providers: Payment gateways, courier partners, analytics tools, and marketing platforms who help us operate the business.
Legal Authorities: When required to comply with a lawful request, court order, or government directive.
All third parties we work with are contractually obligated to maintain confidentiality and data security.
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7. Data Storage and Retention
Your personal data is stored securely in servers located in India (or in jurisdictions approved under Indian data protection law).
We retain your data only as long as necessary for:
Fulfilling orders and transactions
Providing customer support
Meeting legal, accounting, or tax requirements
After the retention period, your data is permanently deleted or anonymized.
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8. Data Security Measures
We follow Reasonable Security Practices under the IT Rules, 2011, including:
Secure Sockets Layer (SSL) encryption on all transactions
Controlled access to personal data
Regular audits and system updates
Employee confidentiality agreements
While we take every precaution to protect your data, no online platform is 100% secure. You share your information with us at your own discretion.
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9. Marketing Communication
By subscribing to our newsletter or opting in for marketing, you agree to receive:
Promotional emails
SMS or WhatsApp updates about sales, discounts, and launches.
You can opt out anytime by clicking “Unsubscribe” or contacting [Your Contact Email].
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10. Grievance Redressal and Data Protection Officer (DPO)
If you are unsatisfied with our response, you may escalate the issue to the Data Protection Board of India (DPBI) as per the DPDP Act.
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11. Children’s Privacy
We do not knowingly collect or process data of individuals under 18 years of age.
If you believe your child has provided personal data, please contact us for prompt deletion.
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12. Updates to This Policy
We may update this Privacy Policy periodically to comply with new laws or to improve our practices.
Any updates will be posted on this page with the revised effective date.
Your continued use of our Website after such updates constitutes acceptance of the revised Policy.
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13. Contact Us
For questions, complaints, or requests regarding this Privacy Policy, please contact:
Mithila Couture
Email: triveni@mithilacouture.com
Website: https://mithilacouture.zohoecommerce.in
Address:
Mithila Couture,
Aakriti Miro, Flat # A608, A Block,
Nallagandla, Serilimgampally, Hyderabad,
Ranga Reddy District, Telangana, India.
Pincode - 500046
✅ Compliant with:
Digital Personal Data Protection Act, 2023 (DPDP Act)
Information Technology Act, 2000
IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
